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MARKET BUILDER
Market Builder is Top Producer's automated prospecting solution. It combines high impact direct mail with an effective, automated system for capturing and following up with prospects.
With Market Builder, you simply choose the neighborhood.
The Market Builder Bundle takes care of creating and delivering direct mail postcards on your behalf, collecting contact information from interested prospects, AND, following up on a regular basis. It's your fulltime, full service, prospecting system.
And, best of all, it's all automatic.
Market Builder allows you to:
- Send unique, high-impact postcards personalized with your contact information
- Automatically populate your Top Producer 7i database with NEW, detailed leads
- Follow up on responses to your mailings
- Communicate with prospects and customers with fresh, up-to-the-minute-accurate market data
- Track results 24/7
Market Builder is an extension of Top Producer's Market Snapshot, the fast, automatic, and maintenance-free solution for creating a memorable first impression and consistently following up until prospects are ready to transact.
By incorporating Market Builder into a Market Snapshot account, you can add a seamless tool for acquiring new customers.
The Market Builder Bundle is an integrated marketing system that automates prospecting and client retention. By leveraging the power of Market Builder, Market Snapshot, and Top Producer 7i, you'll have the most effective prospecting system available, working for you automatically.
The fully automated and interactive up-to-the-minute MLS local market data will keep your prospects engaged for as long as it takes to transition from early stage leads to clients.
1. Generate Interest
Market Builder automates the creation and distribution of high impact direct mail
postcards. Printed with your contact details, and personally addressed to homeowners
in the area you select, Market Builder invites prospective clients to visit a campaign
website and enter a personalized access code to receive a customized real estate
market report.
2. Acquire leads
When a homeowner responds to a mailing, you will receive detailed contact information, making it easy to follow up personally.
3. Engage Prospects
Once they have entered their contact details, prospects will receive a Market Snapshot, enabling them to receive regular, automated, real-time real estate market information powered by your MLS.
4. Convert prospects to customers
By regularly communicating with prospects via Market Snapshot and through Top Producer
7i's automated Action Plans, you will continually establish your position as the
local market expert, and will ensure your contact details are always close at hand.
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